I help brands to go from complexity to clarity.

When a brand lives across dozens of markets, channels, and internal teams,
clarity isn’t cosmetic.
It’s a strategic necessity.

From supporting Coca-Cola’s Tokyo 2020 campaign to leading a multi-year global brand refresh at BCG;

I bring 15+ years of experience
building strategic, holistic systems
that unify how brands look, sound, move,
and connect with the audiences.

Some of the brands I worked for:
BCG | Google | Coca-Cola | Facebook | Samsung | Adidas | Carlsberg | New Balance | Absolut | Honda | Vodafone | 02 Mobile | Audible | Starling Bank | TeamGB | Lloyds Bank | Unilever | Jägermeister | Nivea | Shell | Aramco | JLL | Generali


Some of the agencies I worked for:
Wieden + Kennedy | Anomaly | Landor | Design Bridge & Partners | Interbrand |
Multiadaptor | McCann Health | McCann Enterprise | Fold7 | Jack Morton | Wordsearch | Smyle | Sid Lee | Nalla

Explore some of the work done for BCG or get in touch.

What other people say about me?

As BCG’s Global Head of Design, Jan was my direct report and it has been my pleasure to work very closely with him for the past two years. With almost 30.000 employees and offices in more than 90 cities, making sure that our global brand feels relevant, trustwor thy, and consistently implemented is definitely a challenge and the one Jan accepted when he joined the Global Brand & Design team at BCG.

In his role, Jan has influenced BCG’s global brand identity and shaped the global Visual Identity team to deliver on BCG’s key communication, campaigns, media partnerships, and events.

His strong conceptual approach, and focus on innovation, as well as the scalability and sustainability of the design solutions he brought to the table have proven its impact on the Global BCG brand and its business value. Jan’s qualities and capabilities are strong assets for any team and business.


Margarita Garijo-Bettencourt
ex-Senior Director, Global Marketing, BCG (Boston Consulting Group)
I worked with Jan for a number of months at Wieden+Kennedy, London office. He was an active member of our small Coca Cola Tokyo2020 campaign team (the pre-Covid days!). Jan’s conceptual approach and ability to come up with multiple design solutions were of big value in a team’s creative process. It was a pleasure to work together.


Laura Sampedro
Executive Creative Director, Mullen & Lowe (ex-CD at Wieden+Kennedy)

Want to see some of the work?

Photography and Illustration

Motion Design

Icons

Data Visualisation

Sonic Identity

3D Imagery