BCG Icons

From presentations to social media posts. One of the key elements that any global firm uses daily is… icons.

How can we improve icon production for a global organization?

Key information:

Project name: BCG Icons

Date: 2021-2022

Creative Direction: Jan Dudzik

Design lead: Luisa Brito

In numbers:

  • 1000 icons+ redesigned

  • 2 Figma files created

Impact:

  • Global social media

  • Editorial

  • PowerPoint decks

Vendors: Kate Wolf (freelance), Shoreditch Design studio, BCG Design Studios

Briefly:

My team has been tasked with an update to BCG Icons. We took this opportunity to not only refresh the look of the icons but also improve the design process.

In our approach to icons refresh, we focused on three areas for improvement:

Simplicity = less errors

Simplifying icons style in order to alleviate possibility of errors. Refreshed, single-line look of the BCG Icons with a lesser amount of design variables.

Modular approach

Allowing designers to create new icons by re-using icon elements grouped in 3 tiers of objects.

Leveraging Figma semi-automation

Using Figma as a design semi-automation, design review and approval tool.

Our icons have been used
on all levels of the business.
From presentations to
global social media posts.

Want to see some of the work?

There is plenty to choose from:

3D Imagery

Photography and Illustration

Motion Design

Icons

Data Visualisation

Sonic Identity